Welcome to Sway Sports
Holborn's ultimate destination for sports, style, and seriously good food.
We've ripped up the rulebook for the traditional sports bar, creating a space that feels as chic as a Mayfair lounge, but with all the matchday excitement.
From Premier League football to NFL Sundays, Six Nations rugby to WSL clashes, we stream every major fixture live and loud on huge screens — so you never miss a moment.
But we're more than a place to watch the game. We're a celebration of sport in all its forms — men's, women's, domestic, international — a home for fans, friends, and first-timers to gather, eat, play, and party in style.
What's On
Catch every kick, tackle, try, and touchdown.
We show everything: Premier League, Champions League, WSL, RFU rugby, The Hundred, IPL, NFL, NBA and more.
If it's worth watching, you'll find it on our screens. Challenge us with a request for something extraordinary, with a late licence, timezones mean nothing.
CHRIS EUBANK JR VS CONOR BENN LIVE SCREENING
Nov 15 from 5pm to 11:30pm GMT
Come watch the showdown between Chris Eubank Jr and Conor Benn live on the big screen with us!
Live Sports Showing Soon
Digital Darts
Unleash your inner Luke Littler with our state-of-the- art electronic darts boards.
Whether you're a pro aiming for 180s or just in it for the bragging rights, it's the perfect way to add some friendly competition to your night.
Brunch
Match-day mornings just got an upgrade.
Our weekend brunches bring together bottomless cocktails, great food and the best build-up to kick-off.
Whether you’re planning a night out with friends, a team social, or a special celebration, our exclusive experience packages combine great food, fun activities, and free-flowing drinks — all set in a vibrant sports bar atmosphere.
Coming Soon
Food & Drink
We take our food as seriously as our sport. Our Southern inspired menu is all cooked fresh, here on the premises, by our brilliant Chef Adam.
Our menu is inspired by Southern smokehouses with a hit of Mexican spice - slow-cooked meats, loaded fries, fiery tacos, and fresh salads for balance. Sunday's is all about our Sunday Roast.
Pair it all with craft beers, wines, and a cocktail list that plays hard into the night.
Events
Planning a big one? From corporate socials to team nights out, birthdays to private screenings, we've got space for everything.
With cleverly designed spaces, long bar, private darts areas, and large-capacity nightclub downstairs make Sway Sports Bar the ultimate venue to celebrate any occasion.
Let's get the ball rolling, reach out to our events team here
Christmas
Make this year's office party one to remember.
Whether it's a big team bash or an intimate get-together, our Christmas packages bring together great food, flowing drinks, and a party atmosphere that keeps going long after the crackers have been pulled.
Reach out to our events team here.
